Communication

Communication is an important part of daily life.  The ability to communicate effectively has caused our society to grow and advance in vital ways.  According to Dolores Freemont (2011) the Communication Theory entails the following essential principals that help to make communication effective.  The first principals of the Communication Theory are: knowing your audience, your purpose, and your topic.  According to John Lannon (2008) “A document’s usability is a measure of how well that document fulfills the information needs of its audience” (p. 26).  In other words, the message that is being sent needs to correctly reach the receiver to ensure success.  The next step in the Communication Theory is to anticipate your audience’s objections.  By anticipating your audience’s objections you are able to complete the following steps of the Communication Theory, which are presenting a rounded picture of the topic and allowing you to achieve credibility with your audience.  Knowing the possibly objections of a topic presents a rounded picture that claims research as its backbone.  The next step in the theory, following through on what you say, also provides credibility to your message.  The final two steps in the theory are to communicate a little at a time and present the information in several different ways.  Communicating at a speed which allows the receiver to process the information is important if the message is to be received successfully.  Presenting this information in different ways allows the reader or audience to stay interested and focused on the topic. 

I have applied the Communication Theory principals to many aspects of my life, including my work, studies, and personal life.  These principals have allowed me to gain effective communication with the people around me.  For example, knowing my audience and my content has allowed me to stay focused, set a goal, and ultimately achieve that goal. 

Freemont, D. (2011). Ashford 2: - Week 1 – Instructor Guidance. COM480: Communication

             studies capstone. Ashford University. Retrieved November 10, 2011, from:

             http://classroom.ashford.edu. 

Lennon, J. (2008).  Technical communication.  (11^th ed.)  Ashford Custom. Pearson Custom

             Publishing: Longman.  New York.